We receive a number of inquiries per week and the single most asked question is, ‘what does it cost?’ We may answer cheekily; “how long is a piece of string?” or “What are you after, a Maserati, BMW or Kia?” These are certainly cliche answers but as with most cliches they really do reflect the reality. It all depends on what level of outcome you’re aiming for and what budget you have. As experienced video producers we prefer to craft videos that give you the winning edge in a competitive market place.
Don’t believe the hype!
There is a lot of marketing hype to use the latest technology and upgrade to the next best thing, but do we really need it? Not always. In a way 4K (Ultra High Definition) has always been a sales pitch (after all big tech need to stay relevant and keep a healthy profit), and it may give you the feeling that HD is completely dead. But actually, that’s not the case. For example, HD has been around for nearly 20 years now and Channel Seven (Australian TV Station) only recently went to HD transmission from SD (Standard Definition). Actually, the major television companies out there will probably not go to 4K for at least another 5-10 years. To put it another way using a car analogy. 4K is a Ferrari, HD is a BMW and SD is Mazda. Do you really need a Ferrari to drive around town when a BMW will be more than enough? The Mazda is still good and reliable but it’s getting a bit old now and it’s time to move on.
Why do some people double their revenue while others are playing catch up? The answer: A better video strategy.
Businesses using video grow company revenue 49% faster year-by-year than organisations without video (Small Business Trends).
You may be thinking: “The video marketing hype was years ago, does it really work anymore?”